The Office of Web Communications manages design and content on the University of Oregon homepage. Information below describes the page's mission, audience, governance, editorial guidelines.
HOMEPAGE MISSION AND AUDIENCE
The mission of the University of Oregon homepage is to communicate strategic messages to external audiences, with particular focus on telling the stories of extraordinary accomplishments by the university community. The primary audience is prospective students, but also includes donors, supporters, and prospective faculty and staff. Other functions include driving traffic to key external-audience oriented university sites, informing external audiences about newsworthy events on campus, and inspiring them to take targeted action, such as to give, apply, or visit the university. Occasionally, needs may arise to use the homepage to communicate short-term, emergency notices or news to current students, faculty, and staff. However the homepage will be strongly oriented toward external audiences.
 
HOMEPAGE GOVERNANCE: The Web Communications team determines and manages the specific editorial content on the homepage. The Homepage Editorial Board provides guidance and feedback on the strategy and tone for featured stories, highlights, links, and emergency alerts on the University of Oregon homepage. The Board shapes the editorial calendar for the year. As the final authority on the University of Oregon homepage, the board may help the Web Communications team to enforce web standards and best practices across the university. With the interests of the greater university community at heart, the committee may advocate for additional infrastructure and staffing for homepage support, as well. With board members representing admissions, schools and colleges, development and UO libraries, the board will work in concert with the Office of Communications, to ensure that the content on the UO homepage integrates and clearly reflects university-wide initiatives, strategies, and priorities.
 
HOMEPAGE EDITORIAL GUIDELINES
 
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